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Web Development: Understanding How Database Driven Websites Can Help Your Website

Search Engine Optimisation (SEO) has become a science over the last five years. As Search Engines develop new technologies to try and ensure the sites with the best content rank high, more and more algorithms and techniques are used. For anyone not familiar with SEO, it can seem like a foreign language. Luckily with a few simple changes you can ensure your site and pages are Google friendly. One area where you can make an improvement is your individual product pages. Want to find out more, then read below.

Individual product pages are good for SEO for many reasons. For one you can target a page around very specific keywords rather than vague general keywords. Secondly, you can ensure only very highly qualified traffic comes to your site. Most people new to SEO believe that the more visitors you get to a site the better. But this isn’t necessarily the case. If you have very specific keywords that relate to a very specific topic, chances are you will end up with more sales. In addition, you will also not be competing with a large number of sites who are based around the general keywords.

While individual product pages are good for you and your business they can require a lot of upkeep. This is where database driven websites come in. A database driven website helps to file all of your relevant information in a database. This allows you to easily access information and to even use .htaccess files to help keep, store and develop keyword rich URLs.

While keywords in your content is beneficial (you should have a keyword density of between two to three percent), keywords on each separate page URL address. With a database you can easily keep your keyword rich URL, rather than having a URL that just refers to a page name. This one simple step will put you above a lot of the competition.

As can be seen from above, SEO is a science and requires strong knowledge to ensure that you can compete with other sites within your niche. While it is a science, it is a skill that can be learnt. Ensuring your websites are database driven will help you to save time and optimize your site. This will help your business to increase its sales and become one of the higher ranking sites on the Internet. If you are not already using a database driven website, then it is definitely worth checking out some services today.

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