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Archive for the ‘Uncategorized’ Category

Web Development: Understanding How Database Driven Websites Can Help Your Website

Thursday, September 20th, 2018

Search Engine Optimisation (SEO) has become a science over the last five years. As Search Engines develop new technologies to try and ensure the sites with the best content rank high, more and more algorithms and techniques are used. For anyone not familiar with SEO, it can seem like a foreign language. Luckily with a few simple changes you can ensure your site and pages are Google friendly. One area where you can make an improvement is your individual product pages. Want to find out more, then read below.

Individual product pages are good for SEO for many reasons. For one you can target a page around very specific keywords rather than vague general keywords. Secondly, you can ensure only very highly qualified traffic comes to your site. Most people new to SEO believe that the more visitors you get to a site the better. But this isn’t necessarily the case. If you have very specific keywords that relate to a very specific topic, chances are you will end up with more sales. In addition, you will also not be competing with a large number of sites who are based around the general keywords.

While individual product pages are good for you and your business they can require a lot of upkeep. This is where database driven websites come in. A database driven website helps to file all of your relevant information in a database. This allows you to easily access information and to even use .htaccess files to help keep, store and develop keyword rich URLs.

While keywords in your content is beneficial (you should have a keyword density of between two to three percent), keywords on each separate page URL address. With a database you can easily keep your keyword rich URL, rather than having a URL that just refers to a page name. This one simple step will put you above a lot of the competition.

As can be seen from above, SEO is a science and requires strong knowledge to ensure that you can compete with other sites within your niche. While it is a science, it is a skill that can be learnt. Ensuring your websites are database driven will help you to save time and optimize your site. This will help your business to increase its sales and become one of the higher ranking sites on the Internet. If you are not already using a database driven website, then it is definitely worth checking out some services today.

Before You Call a Web Developer, Ask Yourself One Question

Wednesday, September 19th, 2018

Because we develop Web sites, not surprisingly, the first words we often hear from people are: “I need a Web site.” My response is often “why?” The answer to that question can be quite telling. I can almost guarantee that you won’t end up with a good Web site if you don’t even know why you need one in the first place.

People waste a tremendous amount of time and money on pointless Web sites. The reality is that a Web site should be treated like any other business or marketing expenditure. As with any other advertising medium, you should set goals for your Web site. For example, suppose you sell dog treats. You spend a bunch of money printing a brochure that explains why your dog treats are healthier or tastier than the ones at the grocery store. The goal for that brochure is to give people information on all the fabulous benefits of your special dog treats.

In much the same way, your Web site might explain why your dog treats are great. In fact, it might be nothing more than an “online brochure” with a lot of the same information as the paper one. That’s a reasonable goal for a new site. Since lots of people surfing around online have dogs, later on you may decide that you want to expand your horizons outside of your local area and use the Internet to sell your marvelous dog treats online. In that case, you might need to learn more about ecommerce, merchant accounts, and shopping carts.

As a general rule, people go online to find information, to be entertained, or to buy stuff. If your site lets people do one or more of these things, it has a reason to exist. However, unlike your paper brochure, a Web site has only about four seconds to get your message across (according to a recent report from Akamai and Jupiter Research). If you have no clue what information people are supposed to glean from your Web site, neither will your site visitors. Four seconds later, they’re gone and they probably won’t return.

Your site goals have a lot to do with your business. Many businesses put up Web sites largely for people who are outside of the community and looking for products or services. The most likely visitors to these sites would be tourists and people moving or new to the community, so the information on the site could include frequently asked question (FAQ) pages, pricing, driving directions, and contact information

When setting Web site goals, it makes sense to think about the visitors you are hoping to attract to the site. Who will be reading it? What do they need to know? Why would they visit your site in the first place? What terms would they type into a search engine to find your site? If you don’t have good answers for these questions, you should reconsider the question I asked at the beginning of this article: “Why do you need a Web site?”

Not every business needs a Web site. Many service businesses that rely exclusively on local customers and word of mouth may not. You know your business better than anyone, so before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why.

What to Ask Your Web Design Or Web Development Company

Tuesday, September 18th, 2018

Getting a professional design for your website is crucially important. Potential customers use the web to research many purchases before buying. So it’s vital that you present a good impression.

Many people have found it’s not easy to find a good web designer. This can result in unnecessary expense and headaches. Here are some tips to help you avoid problems.

Many people’s first concern is the look of their website. Does it have a professional feel that customers will find appealing? Make sure that you look through previous work that your web design company have done. Some web site designers have graphic designers in house. They can help you get the exact look that you want.

Ask your web design company if they will be using a template or if they’re creating a custom made site. A template driven site will cost less but your site may look like hundreds of others. You can make the decision as to how important these factors are.

You should think about how you are going to attract customers to your site, at an early stage. Can your web designer also provide search engine optimization services? By doing this your site can appear on the first page when your customers search on Google and Yahoo. It is often wise to build a site with SEO in mind. This is more sensible than building a site and then making changes to optimize it later on.

Naturally, cost is going to be a consideration. When thinking about this, take into account the ongoing costs associated with your site. Don’t be fooled by companies that provide a site cheaply but charge expensive monthly fees. Over a three year period these can really start to add up. You should be certain about what you will be charged for updates to an existing website. There have been businesses that have been charged huge fees for minor changes to their site.

Getting a new website is a great opportunity. But don’t let the process turn into a nightmare. By avoiding some of the mistakes that other businesses have made you will end up with the perfect website.